Ga naar de inhoud

Urban Analytics

Hyperlocal urban intelligence across Europe

Urban Analytics

Europe’s Most Detailed Urban Intelligence Framework

Geopulz Urban Analytics combines Europe’s most extensive POI database with high‑quality demographic and economic indicators. With more than 20 million geocoded locations, enriched with Eurostat‑based geographic layers, Geopulz provides an unparalleled foundation for urban analysis, policy development and spatial strategy.

Whether you work in urban planning, economic development or spatial intelligence, Geopulz delivers the precision and scale modern cities require.

HYPERLOCAL SPATIAL INSIGHTS

From Municipalities to 460‑Meter Hexagons

For maximum precision, Geopulz uses the H3 spatial index, dividing Europe into millions of hexagons of approximately 460 meters. For each hexagon, the platform provides:

  • population
  • income
  • housing values
  • POI density
  • sector composition

This enables hyperlocal insights essential for:

  • area development strategies
  • urban planning
  • mobility studies
  • economic vitality assessments
Retail Mix Benchmarking

Understand Local Retail Composition at Any Scale

Geopulz enables detailed retail mix analysis for any selected area — from national regions and municipalities to granular 800‑meter hexagons.

For each area, the platform provides:

  • a full breakdown of retailers by sector and subcategory
  • quarterly changes in retail composition
  • benchmarking against similar areas (e.g., municipalities of comparable size or hexagons with matching characteristics)
  • identification of strengths, gaps and emerging opportunities

Because the data is refreshed every quarter, users can track local retail evolution, detect early shifts in commercial vitality, and assess risks of decline in specific zones.pe.

Benchmark Any Area With AI‑Driven Comparisons

Geopulz combines POI data with demographic and economic indicators to deliver a complete picture of cities, neighbourhoods and micro‑areas.

Our AI models automatically identify comparable areas based on:

  • demographics
  • economic characteristics
  • POI structure
  • urban functions

This makes it possible to:

  • analyse risks and opportunitiessights help retailers, investors and analy
  • benchmark areas
  • detect patterns
  • identify growth potential

Data Acces

Actionable Insights for Public and Private Sectors

Geopulz Urban Analytics supports decision‑making across multiple domains:

With quarterly updates, you can monitor:

Real Estate

Evaluate location potential with demographic, economic and functional context.

Retail

Analyse retail structures, competitive pressure and consumer dynamics at hyperlocal scale.

Urban Planning

Support spatial planning, infrastructure development and future scenarios with data‑driven insights.